Hook Rate Media
META ADS FOR E-COMMERCE BRANDS
Win the first 3 seconds. Then win the sale.
We build Facebook and Instagram ads for Shopify and DTC brands—combining scroll-stopping creative, disciplined media buying, and clear reporting.
Shopify
FIG. 01 / AD SEQUENCE
META
Anatomy of an ad
0-3s
The hook
Stop the scroll
3-8s
The hold
Show the problem and the product
8-15s
The offer
Proof, offer, and a clear reason to tap through
After
The sale
Landing page, checkout, and the ROAS that pays for it all
BUILT BY OPERATORS, NOT JUST MARKETERS
We run our own stores
We understand the decisions on your side of the dashboard.
E-commerce only
Built around products, margins, and profitable customer acquisition.
Creative-first
Better hooks and better ads—not just more targeting tweaks.
Month to month
No long-term lock-in. We earn the next month.
01 / WHAT WE DO
Your next stage of growth, handled.
01
Meta ads management
Campaign strategy, disciplined testing, and hands-on media buying to put your Facebook and Instagram ad spend to work.
Strategy
Media buying
Testing
02
Creative and hooks
Scroll-stopping hooks, fresh angles, and product-led ad concepts. We test, learn, and iterate to turn attention into action.
Hooks
Ad concepts
Iteration
03
Tracking and reporting
Reliable tracking and clear reporting that connect creative performance, customer acquisition, and the numbers that matter to your store.
Tracking
Reporting
Insights
02 / WHY HOOK RATE
Better hooks. Clearer thinking. Less agency noise.
Operators on your account
Work with people who run their own stores and understand the realities of inventory, margins, and turning ad spend into sales.
Creative volume that compounds
Fresh hooks, angles, and iterations build on what we learn—so every round of testing makes the next one smarter.
Profit over vanity metrics
We connect ad performance to acquisition costs, margins, and profitable growth. Not just clicks and a good-looking dashboard.
03 / HOW WE WORK
A system. Not a guessing game.
01
Free ad audit
We review your account, creative, and store to find what’s holding performance back—and where the next opportunity sits.
02
Creative and test plan
We map the hooks, angles, and offers to test, with clear priorities and a media buying plan built around your goals.
03
Launch and scale
We launch, learn, and iterate. Then we put more behind the winners while keeping your acquisition costs and margins in view.
04 / WHAT WE TRACK
The numbers behind the next move.
A full-funnel view. Because a cheap click doesn’t always mean a valuable customer.
Hook rate
Are we stopping the scroll?
FORMULA
3-second video plays ÷ impressions × 100
Hold rate
Are people staying past the hook?
FORMULA
15-second video plays ÷ 3-second video plays × 100
CTR
Is the ad earning a click?
FORMULA
Link clicks ÷ impressions × 100
ROAS
How much revenue does each ad dollar return?
FORMULA
Attributed purchase revenue ÷ ad spend
READY WHEN YOU ARE
You build the product. We’ll get it seen.
Free 30-minute audit
Month-to-month
Reply within 24 hours